Monday, December 30, 2019

Tragic Heroes Throughout A Streetcar Named Desire And The...

Blanche Dubois and Jay Gatsby are portrayed as tragic heroes throughout A Streetcar Named Desire and The Great Gatsby. In tragic novels and plays protagonists are often dealing with a conflict that they will ultimately lose in some way. The protagonist is often trying to right a wrong that leads to the world returning to the way it was before the conflict. Blanche wants to return to the old south when she was a young girl and Gatsby to when he first met Daisy during the war. A tragic hero would have traditionally been portrayed in literature as someone who was high born or in a position of importance however Arthur Miller believed that ordinary people can be the subject of tragedies. Protagonists in most tragedies also have a hubris, a fatal flaw in their personality that will prevent them from succeeding and lead to their downfall. Miller wrote that a characters fatal flaw is a â€Å"willingness to fight against indignity† and that â€Å"the error must spring from a noble intention which is somehow thwarted then we can admire the character as well as blaming him†. Blanche’s hubris ultimately leads to her downfall in the play. Her inability to adapt to modern society and move forward with the times eventually leads to her becoming hospitalised at the end of the play. She represents the ‘Old South’ or a ‘Southern Belle’ connected to the ideas of gentility, culture, wealth and aristocracy. One of Blanche’s fatal flaws is her ability to create illusions. She constantly believes that ShepShow MoreRelatedSAT Top 30 Essay Evidence18536 Words   |  75 Pages................................................. 31 Lord of the Flies, by William Golding (Murderous schoolboys stranded on an island!) ......................... 33 The Great Gatsby, by F. Scott Fitzgerald (The famous American novel) ................................................ 35 Historical Events: The American Great Depression (1929-1930s) ........................................................................................ 37 World War I (1914-1918) ..............................

Saturday, December 21, 2019

A Book Review Positioning by Al Ries and Jack Trout

[pic] Table of Contents POSITIONING: A well-defined concept 3 IMPORTANCE TO MARKETERS 3 FIVE (5) IDENTIFIED POSITIONING STRATEGIES 4 Classic â€Å"multibrand† Strategy (p49, p97) 4 Broadening the name, product application and/or usage (p50) 5 Cherchez le creneau (p54) 5 Reposition the Competition (p61) 6 Reverse line extension Strategy (p112) 7 POSITIONING AND THE MARKET 7 Cadbury – India 7 Zipcar’s Statement 9 Lifebouy’s 107-Year Heritage 10 Your Ready. Your Set. But are you in the right Position? 11 INSIGHTS 12 BIBLIOGRAPHY 13 POSITIONING: A well-defined concept Positioning is a concept in marketing which was first introduced by Jack Trout (†¦show more content†¦Just like with broadening the product’s application and/or usage can benefit the company, like how Arm and Hammer extended the use of baking soda from food to household (deodorizer and cleanser) that results in increase of demand for their product and an opportunity for them to be a customers’ option and latter became a strong multi-purpose product. Another example, by being the largest selling-fruit drink, Florida Citrus Commission promotes to drink orange juice not just for breakfast but also as part of their consumers’ snacks and meals making the product visible during their important time-of-the-day that may result to heavy-consumption. Cherchez le creneau (p54) â€Å"look for the hole and fill it† As stated in the book,†To find a creneau, you must have the ability to think in reverse, to go against the grain†. As a conventional marketer we normally minimize the weaknesses and maximize the strengths of our products plus good advertising strategy but why would Volkswagen Bettle come up with its â€Å"Think small† ad? Simply because they know its creneau, size. By this way they challenged the prospect’s assumption that bigger is necessarily better. Another creneau is high-price which is an advantage especially if you areShow MoreRelatedAdvertising Objectives1479 Words   |  6 Pagesnot break the pockets. The brand is reliable and has a great reputation so it is no doubt the products will sale. Positioning According to the book written by Al Ries and Jack Trout â€Å"Positioning: The battle for your Mind† positioning is described as a communication tool used to reach target customers in a crowded marketplace. Getting into the mind of the consumer is all about positioning the product. So, with that being said, the new product being launched will create a unique position in the mindRead MoreA Study On Brand Positioning At Ashirvad Pipes Private Limited Essay2018 Words   |  9 Pages â€Å"A STUDY ON BRAND POSITIONING † AT â€Å"ASHIRVAD PIPES PRIVATE LIMITED† By NAGENDRA.K USN: 1NH13MBA59 SUBMITTED To VISVESVARAYA TECHNOLOGICAL UNIVERSITY IN PARTIAL FUFILLMENT OF THE REQUIREMENT OF DEGREE TO â€Å"MASTERS OF BUSINESS ADMINISTRATION† Under the guidance of INTERNAL GUIDEEXTERNAL GUIDE NIVIYA FESTON Mr. SNAJAY Assistant Professor Manager Department of Management NEW HORIZON COLLEGE OF ENGINEERINGRead MoreCritical Review of Positionality Theory4253 Words   |  18 Pages Here we begin to explore this concept more with the support of relevant theories and the evidences available... TABLE OF CONTENTS Introduction...............................................................................6 Literature Review......................................................................4 Methodology.............................................................................10 Main Argument.....................................................................Read MoreBranding Heineken5854 Words   |  24 Pagesbottle and can to taste the same and this is no problem for Heineken since they haven’t changed their recipe since 1873. So, consumers are satisfied because they get the same traditional Heineken taste they expect when they buy the brand. Proper-positioning: For a brand to be strong and successful the brand must get into a position in the market where the target audience prefer the brand to its competitors. The beer market is a very competitive market with many different beer brands. The Heineken brandRead MoreStrategic Brand Concept Image Management7464 Words   |  30 Pagesbrandconcept management (BCM), selecting, implementing,and connormativeframework, trollinga brandimage over time. The frameworkconsists of a sequential process of selecting, introducing, elaborating,and fortifyinga brand concept. The concept guides positioning strategies, and hence the brandimage, at each of these stages. The method for maintainingthis concept-image linkage depends on whether the brand concept is functional,symbolic, or experiential. Maintainingthis linkage should significantlyenhanceRead MoreMarketing Management Group Project6793 Words   |  28 Pagesfailure of a business or product. Group 3 selected Apple, iPad Air for the research project. The paper will address important marketing considerations for the iPad Air. The topics researched includes marketing analysis, promotions/marketing, positioning/competition/branding, product/service topic identification, promotions and services/pricing. The paper also addresses how well the iPad Air is addressing its entry into the market, response of the market and future in the consumer electronics marketRead MoreMy First Essay3227 Words   |  13 Pagesteam player „X Upper Management as Team Player models „X Performance Appraisal ... team player is in performance plan in more specific terms o Rating and ranking systems that pit employees against each other in the annual performance review process tend to work against the development of teamwork. A ranking system that includes a requirement for a bell-shaped-curve distribution further emphasizes competition over cooperation. (TPT) o In some competitive environments, team playersRead MoreMarketing Is Called Delivery of Standard of Living4264 Words   |  18 Pagesongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone elses products, services or values. Simply, if it doesnt facilitate a sale then its not marketing.[2] Philip Kotler in his earlier books defines as: Marketing is human activity directed at satisfying needs and wants through exchange processes. Add to Kotlers and Norris definitions, a response from the Chartered Institute of Marketing (CIM) [3]. The associations definition claimsRead MoreStrategic Management Process12814 Words   |  52 Pagesstill used today in which we must understand the gap between where we are currently and where we would like to be, then develop what he called â€Å"gap reducing actions†.[6] Peter Drucker was a prolific strategy theorist, author of dozens of management books, with a career spanning five decades. His contributions to strategic management were many but two are most important. Firstly, he stressed the importance of objectives. An organization without clear objectives is like a ship without a rudder. As earlyRead MoreLenovo Strategic Management7889 Words   |  32 Pages...........................................................3 1.1 BACKGORUND INFORMATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 1.2 THE OBJECTIVE(S) OF THE FINAL REPORT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 1.3 The SCOPE OF THE FINAL REPORT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....4 2. LITERATURE REVIEW†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 2.1 GENERAL DEFINITION OF CORPORATE STRATEGIC MANAGEMENT†¦.5 2.2 THE CLEAR LAYOUT OF CORPORATE MISSION AND OBJECTIVES†¦Ã¢â‚¬ ¦.6 2.3 STRATEGIC MANAGEMENT PLANNING PROCESS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 2.4 STRATEGIC MANAGEMENT EVALUATION

Friday, December 13, 2019

Report on wide screen displays Free Essays

A widescreen image is a movie, computing machine, or telecasting image with a width-to-height facet ratio greater than the standard 1.37:1 Academy facet ratio provided by 35mm movie. Screen Aspect Ratio is fundamentally a step of the horizontal length of a telecasting ( or movie ) screen, in relation to its perpendicular tallness. We will write a custom essay sample on Report on wide screen displays or any similar topic only for you Order Now In other words, a traditional telecasting has a Screen Aspect Ratio of 4Ãâ€"3. This means that a traditional telecasting has a screen that is four units long for every three units in tallness. Converting these units into inches would ensue in measurings of 4-inches by 3-inches or 8-inches by 6-inches, and on-and-on. By the same item, on widescreen telecasting ( such as today ‘s HDTVs ) , the Screen Aspect Ratio is 16 units long for every 9 units in tallness, or 16-inches by 9-inches, 32-inches by 18-inches, etc†¦ A 16Ãâ€"9 screen aspect ratio therefore consequences in a wider image show that a 4Ãâ€"3 facet ratio. This wider image show allows both films originally filmed in widescreen and new, widescreen telecasting scheduling, to be displayed more accurately. Latest development in widescreen show: Widescreen LCD shows: BARCO ‘s LC series of High-Resolution LCD shows has been specifically designed for usage in a broad assortment of professional applications. The LC household nowadayss chip, clear and color-accurate images on 42 † , 47 † and 56 † screen sizes. Dedicated versions with HD-SDI inputs are available. Having some of the most advanced LCD engineering available today, BARCO ‘s LC series stands for the ultimate in item. The LC series consists of a 42 † and 47 † show in native full high definition ( 1920Ãâ€"1080 pels ) and a 56 † show in quad full high definition ( 3840Ãâ€"2160 pels ) . Benefits: High brightness High contrast, even in high ambient visible radiation environments High declaration and pel denseness Frame lock and firing mechanism functionality Low power ingestion Long life-time Examples: 56 † quad full High Definition LCD show LC-5621 42 † native High Definition LCD show LCN-42 47 † native High Definition LCD show LCN-47 42 † native High Definition LCD show with extra HD-SDI inputs LCS-42 47 † native High Definition LCD show with extra HD-SDI inputs LCS-47 Technology used in broad screen show merchandise: Plasma screen engineering LED engineering CRT ( cathode beam tubing ) Liquid crystal display Plasma screen engineering: Flat panel plasma show is the latest show engineering and the best manner to accomplish shows with first-class image quality and big, level screen sizes that are easy viewable in any environment. Plasma panels are an array of cells, known as pels, which are composed of three bomber pels, matching to the colourss red, green, and blue. Gas in the plasma province is used to respond with phosphors in each bomber pel to bring forth coloured visible radiation ( ruddy, green, or blue ) . These phosphors are the same types used in cathode beam tubing ( CRT ) devices such as telecastings and standard computing machine proctors. You get the rich dynamic colourss that you expect. Each bomber pel is separately controlled by advanced electronics to bring forth over 16 million different colourss. All of this means that you get perfect images that are easy viewable in a show that is less than six inches thick. LED engineering: There are many consumer advantages to LEDs over incandescent or fluorescent visible radiation bulbs. LED lights consume much less energy. They are 300 per centum more efficient than a compact fluorescent visible radiation ( CFL ) , and 1,000 per centum more efficient than an candent bulb. They have a really long life, about 50,000 hours of usage at 70 per centum of their original power. ( LEDs do n’t fire out or spark, they merely melt. ) This works out to eight hours a twenty-four hours for 13 old ages at 70 per centum power. A typical 60-watt incandescent bulb may last about 1,000 hours. LED lighting contains no quicksilver or other toxins. LEDs emit no extremist violet ( UV ) visible radiation, so they do n’t pull bugs. They do n’t bring forth heat, so they are cool to the touch. They do n’t bring forth wireless frequence moving ridges, so they do n’t interfere with wirelesss or telecasting broadcasts. They besides are immune to quivers and dazes. CRT ( cathode beam tubing ) : The Cathode Ray Tube ( CRT ) is a vacuity tubing incorporating an negatron gun ( a beginning of negatrons ) and a fluorescent screen, with internal or external agencies to speed up and debar the negatron beam, used to make images in the signifier of light emitted from the fluorescent screen. The image may stand for electrical wave forms ( CRO ) , images ( telecasting, computing machine proctor ) , radar marks and others. The CRT uses an evacuated glass envelope which is big, deep, heavy, and comparatively delicate. LCD ( Liquid-crystal show ) : Liquid-crystal show telecastings ( LCD Television ) are telecasting sets that use LCD engineering to bring forth images. LCD telecastings are thinner and lighter than CRTs of similar show size, and are available in much larger sizes. This combination of characteristics made LCDs more practical than CRTs for many functions, and as fabrication costs fell, their eventual laterality of the telecasting market was all but guaranteed. In 2007, LCD telecastings surpassed gross revenues of CRT-based telecastings worldwide for the first clip, and their gross revenues figures relative to other engineerings are speed uping. LCD TVs are rapidly displacing the lone major rivals in the large-screen market, the plasma show panel and rear-projection telecasting. Liquid crystal displaies are, by far, the most widely produced and sold telecasting engineering today, forcing all other engineerings into niche functions. Benefits of the Widescreen When used for amusement, a widescreen show is in its component when demoing widescreen DVD films in their intended 16:9 facet ratio. This means a bigger image more comfort and less otiose infinite ( less or no black bands on either side of the image ) . The widescreen show besides makes it easier to redact and see bird’s-eye images and may extinguish troublesome horizontal scrolling wholly. Another benefit of the widescreen show is apparent when it comes to serious work – the ability to expose two Windowss side by side and to drag and drop ( or copy Ns ‘ paste ) information without holding to exchange between them is invaluable. How to cite Report on wide screen displays, Essay examples

Thursday, December 5, 2019

Capital Punishment In America (History) Essay Example For Students

Capital Punishment In America (History) Essay CAPITAL PUNISHMENTCapital punishment has been in effect since the 1600s. However, in 1972 the U.S. Supreme Court ruled that the death penalty was cruel and unusual punishment, which was unconstitutional according to the eighth amendment. It was public opinion that the current methods of execution, hanging, electrocution, and facing a firing squad, were too slow and painful upon the person to be executed. The U.S. Supreme Court reversed this decision when a better way to bring about death was found in 1976. This better way is death by lethal injection, which is quick and painless if administered right. Since capital punishment has been reinstituted the issue has been a major discussion in the media and among the American public. Some say the death penalty is what the criminal deserves while others object to it because death is irreversible. In a trial the sentencing judge or jury are ordered by the Supreme Court to look for specific aggravating and mitigating factors in deciding which convicted murderers should be sentenced to death. Some of these mitigating factors are the defendants motivation, character, personal history, and most of all remorse. If applied right the death penalty is a legitimate form of justice. Every year approximately 250 new offenders are added to death row. In 1994 there were 2,850 persons awaiting execution. Yet no more than thirty-eight people have been executed a year since 1976. This is a ridiculously low number compared to 199 persons executed in 1935. The reason for this slow execution rate is the process of appeals, from sentencing to execution there is about a seven to eight year wait. The convicts cases are reviewed by the state courts and through the federal courts. With all this opportunity for the case to be turned over or the sentence to be changed it is almost impossible for an inn ocent person to be executed. Only two people have been proved innocent after their execution in the United States. These wrongful deaths occurred in 1918 and 1949. Since then the justice system has undergone a lot of fine-tuning making this extremely unlikely today. If someone is sitting on death row, then they more than likely deserve it. They have caused a great deal of grief to the family and friends of the victim or victims and it seems that the only way justice could be served is for the criminal to die. For the person to simply go to jail seems unfair. There they will eat three meals a day, get to watch cable TV, and befriend other inmates. They live a caged life but it is not a life without freedoms. It is a life they dont deserve. Out of the fifty states in the United States 37 have and use capital punishment. Out of the same fifty states only 18 have life imprisonment with out parole. In the other 32 states a person who shouldve been executed can be released after as little as 20 years in prison. There are certain standards that are followed in giving out capital punishment. The defendant can not be insane, and mans real or criminal intent must be present. Also, minors very rarely receive the death penalty because they are not fully mat ure and might not know the consequences of their actions. Finally the mentally retarded are very seldom executed. The reason for not executing the retarded is that they often have difficulty defending themselves in court, have problems remembering details, locating witnesses, and testifying credibly on their own behalf. If capital punishment were carried out more it would prove to be the crime deterrent it was partly intended. Most criminals would think twice before committing murder if they knew their own lives was at stake. As it turns out though very few people are executed and so the death penalty is not a satisfactory deterrent. During highly publicized death penalty cases the homicide rate is found to go down but it goes back up when the case is over. The death penalty is a punishment that will remain active for a long time in the future, even with all the criticism. It is an ancient way of dealing with extremely serious offences that plague our country today. Hopefully the ap peals process will be shortened, but remain effective, so more criminals can be executed, making prospective criminals think twice.