Consumer Behavior Essay Example for Free

Consumer Behavior Essay Consumer behavior focuses on how individuals make decisions to spend their available resources. Companies have to know how to market their product in all different target group and cultural markets. Marketers need to know and understand everything they can about their customers, existing, and possible prospects, their personal and group influences, and how it will impact their bottom line. After reviewing table 12. 2 on the top 25 U. S.  Hispanic markets, I noticed tht the largest population of Hispanics are in the Texas area. Measuring consumer learning in this table shows that the Hispanic culture percentage is mainly on the west side of the United States stretching from Texas to California, so marketing must display their products in some Spanish advertising. Table 12. 3 Traditional Character tics of the Hispanic American Market showed me that Spanish shoppers are more consequence when it comes to spending, and will stick with their brand loyalty. The trend and impact of the consumers in this table are fashion conscious, and buy brands that ar4e advertised by their ethical group stores (Schiffman G. Kanuk, L. 2009). Table 12. 4, Ways in Which â€Å"Hispanic† Has Been Defined, helped me to see how marketers should target each Hispanic American market separately. In this table, recognizing how consumers learn and assimilate information is important because you have several different country of origins to market a product. Table 12. 5 Demographic Characteristics of U. S. Hispanic Ethnicity Types data is important because of the different groups that marketers have to target. It helps companies determine the identity to wht segment market each Hispanic family falls under. For example, there maybe weak Hispanic segment exhibits, and low ethnic identity, so why should companies market in these areas that have little to do with determining a consumer media behavior.

Factors Responsible for Employee Retention

Factors Responsible for Employee Retention Strategic Human Capital Management The paper is generated by referring to Christeen George’s article paper, with title of Retaining professional workers: what makes them stay?. The main issue normally practice by Human Resource is to let the turnover occur then only to find out the reason of the intention to quit through exit-interview. Knowing the reason only after people quit is seem defenseless because the collected information on why people quit fail to restore back the job gap. Hence, the purpose of this paper is to identify the factors that capable to retain the professional staffs in one organization, then the factors are tested for the retention of the professional employees. The variables used in this paper are divided into two dimensions, first dimension is organizational which consist of four factors, management, conducive environment, social support and development, second dimension is job which consist of four factors, autonomy, compensation, crafted/sculpted workload, work-life balance. Hence, the paper is driven by research questions, which are to explore whether the eight factors identified in this paper is usable to measure the individual intention to stay in the organization, are the factors identified distributed into organizational group and job group is blended positively, and whether the organizational level and job level could predict the individual’s intention to stay in the organization. The study area is conducted in UK site, the sample of the study is focusing the employees of multinational marketing company which come from variety job function such as Accountant, IT professionals, Consultants, Marketing and Sales professionals, and HR professional. The total respondents are 138, which covered 76 male, 62 female. The age range from 20 to 61 years. The measurement instrument, the questionnaires were electronically sent to the respondents. The independent variables (IV) content of sex, age, organizational level scores and job level scores showed significant result, and that showed the IVs used are able to predict the intention of the employee to stay and to quit. The most durable IV to predict the intention of the employee to stay and to quit is organizational level scores which consist the characteristics of leadership and support from management, work environment is fun, flexibility, adequate resources, feel belong to the team, friendly and caring workmates, opportunity to enhance/acquire skills, promotion prospects. Meanwhile, the eight factors that distributed into organizational level and job level showed significant positive correlations respectively, and that showcase the eight factors were distributed in the correct group. Many researchers and academias give substantial focus on the impact of employee turnover, the turnover impact towards organization cause high cost. This is supported by Ghosh, Satyawadi, Joshi and Shadman (2013) literature finding stated an internal analysis has shared to replace turnover employee is more expensive than compensate employee, which is more than 35 per cent. Knowing the big loss could occur to any organization due to turnover, it is wise to prevent better than cure, the idiom may sound clichà ©, but it is a crucial issue to tackle in order to assist the organization to save the resources. Apart of loss in revenue, the organization is facing the risk of loss of experience employees, bad reputation to other organization, productivity is affected, loss of intellectual capital which knowledge is one of the valuable intangible asset to the organization (Sandhu, Jain, Ahmad, 2011) and this lead to other organization gain more advantage by obtaining the asset (Ghosh et al., 2013). Turnover issue is inevitable, however the issue could be alleviated with the help of research. Hence, the paper is creating awareness about it is more advantage to identify factors that make the professional employees stay rather to identify factors on why they are quit. The paper could help the organization to understand the proven factors (management, conducive environment, social support and development under organization level is the most durable predictor) resulted from this study to strategize on how to retain the professional employees in the organization. However, there are arose enquiries on the part of independent variables and dependent variable stated in the paper. The term of independent variable is viewed as an item that influence the outcome, meanwhile dependent variable is viewed as an outcome which may result different outcome for different independent variable are used to test (Leroy, 2011). Based to the term defined, the organizational subscale which consist of four factors, management, conducive environment, social support and development, and job subscale which consist of four factors, autonomy, compensation, crafted/sculpted workload, work-life balance are responsible to influence the result of retention. Thus, the reader expected the identified variables in the paper, organization subscale and job subscale are independent variable, and intention to quit is dependent variable, however, it is stated in opposite statement. The enquiries arose are not meant to downgrade the content of the paper, in fact, the reader made cor respondent via e-mail on 11 March 2015 as in appendix to the author, respond is yet pending. The purpose of the e-mail is sent with respect and courtesy, and to clarify the doubtful and ambiguity as well. In Malaysia context, one study presented at the 2nd International Conference On Management, Economics And Finance in Sabah by Fadzilah, Queiri, Sabarudin and Iskandar (2013) claimed that Generation Y is more likely to quit their job due to several reasons such as lack of fun work. This issue is critical and need to be taken seriously by the organization because the contribution of Generation Y towards in any economy is significant, and they are growing fast and bigger employees to replace the Baby Boomers who are in line of retirement. Generation Y showcase different characteristics when come to work which influence by leadership, developments and technologies (Cheong, Hasliza, Yusuf Desa, 2011). Despite the respondents’ age range between 21-61 years old in the paper, which mean Generation Y and Baby Boomers are part of the respondents, the paper is capable to provide a foundation framework on how the Malaysia organizations design a strategy to retain the Generation Y. This i s rational because the study conducted by the author tested the similar factors that influence Generation Y when come to work, leadership and development. Malaysia is gearing up to beef up the human capital development by producing first class mentality, knowledge-based economy and talent-based. For instance, Talent Corporation Malaysia (TalentCorp) is responsible to facilitate the talent management in Malaysia. The biggest hurdle encountered by TalentCorp is brain drain. The professional employees choose to leave Malaysia and work abroad. TalentCorp has come with a strategy to attract and retain the professional employees which they offer various packages, such as tax exception and work life balance. Work life balance is one factor tested in the author’s study and that it is proven that the significant of the study does promote to other agency that associate to human resource such as TalentCorp to infuse the factor into part of their retention strategy. Knowing the present of TalentCorp is vital to constantly conduct research in order to ensure the objectives are achieved, thus, this paper could help TalentCorp to come out with a robust blueprint regards strategy on retaining professional employees, of which TalentCorp may considers the tested factors in the paper such as social support. Finally, the research is emphasizing the needs to increase the number of respondents, and needed to expand larger coverage of organizations and professional employees. The wider scope as it may goes, the possibility differ outcome it may be. The factors identified and tested in this study which distributed into organizational level and job level are proven related to the individual intention to stay and to quit. Thus, the finding show significant positive for human resource and organization to design a robust strategy to retain employees. The negative impacts due to turnover or quit the job that discussed in this review could be alleviated by the help of to understand the factors influence the intention to stay and to quit. However, one of the factor in the framework model, which is compensation, may cause the small, medium, enterprises organizations to consider to use it as one of the retention strategy as they are unable to offer competitive compensation packages compare to larger organizations who use compensation as one of their retention strategies, this is supported by Ghosh et al. (2013) stated large organizations could afford to provide better compensation package such as appreciation and recognition award. In the other hand, the future research suggested in the paper is to examine the relation between employee engagement, employee retention and organizational performance. The significant of the future research would create a wider scope for the organization to understand and harvest the benefit of retention strategies. REFERENCES Cheong, T. W., Hasliza, D., Yusuf, M., Desa, H. (2011). A Study on â€Å" Generation Y † Behaviours at Workplace in Penang Associate Professor , School of Business Innovation and Technopreneurship , Universiti Malaysia. Australian Journal of Basic and Applied Sciences, 5(11), 1802–1812. Fadzilah, Z., Quieri, A., Sabarudin, Z., and Iskandar, H. (2013). Generation-y turnover intention in business process outsourcing sector. 2nd International Conference on Management, Economics and Finance (pp.429-439). Sabah, Malaysia: Conference Master Resources. Ghosh, P., Satyawadi, R., Joshi, J. P., Shadman, M. (2013). Who stays with you? Factors predicting employees; intention to stay. International Journal of Organizational Analysis, 21, 288–312. Leroy, G. (2011). Designing User Studies in Informatics, Health Informatics. London: Springer-Verlag London Limited. Sandhu, M. S., Jain, K. K., Ahmad, I. U. K. B. (2011). Knowledge sharing among public sector employees: evidence from Malaysia. International Journal of Public Sector Management, 24, 206–226. Talent Corporation Malaysia. (2011). Malaysian at home. Retrieved March 12, 2015 from http://www.talentcorp.com.my/about-us/

Pre-1600 Styles in European Art Music :: essays research papers

Pre-1600 Styles in European Art Music The "old" European attitude, and the attitude that attracts many modern performers to early music, is exactly the opposite of the modern attitude: 1. Music is a strictly local expression, rich in variety since each culture expresses affective differences through art, 2. Music is a poetic process--complex, vague, and irrational--based upon borrowed traditional musical materials (melodies, rhythms, forms, etc.), 3. Music is for a religious, elitist-class performer who can understand and appreciate its mysterious nature and power, 4. Music is played softly in intimate gatherings, 5. Music making is the activity of Everyman, exacting the talents of variously trained amateurs who, with industry and practice, decorate their recreation and leisure in moments of social intercourse. In terms of the technical differences between the art music of early times and that of the modern period (i.e., after 1600) we can identify five specific features that make post-1600 styles in music sound more or less "familiar." 1. Wide-ranging, dynamically expressive tonal melodies are played in equal temperament and generated from logical tonal harmonic progressions. 2. A simple, isometric, and restricted rhythmic range is used. 3. The texture is homophonic, that is, a principal melody line with accompaniment. 4. Clear periodic formal structure is favored. 5. The instrumentarium is restricted and standardized. On the other hand, the pre-1600 styles in European art music are based upon the following features: 1. Narrow-ranging, dynamically restrained modal melodies are played in a variety of tuning temperaments that generate an "illogical" modal harmonic succession. 2. An unrestricted range of multimeters, polymeters, and complex rhythms are used. 3. A texture of two or more independent and equally important melodies accompany one another (i.e., polyphony). 4. The formal construction is often vague and unclear. 5. The instrumentarium is unrestricted and nonstandardized. Early music is chamber music par excellence. Superstar conductors, dramatic symphonic music, and large-scale virtuosic genres such as the concerto, opera, oratorio, and ballet belong to a later period and a different aesthetic. Early music involves a decidedly intimate approach to music making: the performers are equal partners who understand the science of composition and do much more than merely interpret the music of others--they recompose it during rehearsals and performances. In this regard, early music may be considered performer oriented (similar to jazz or Indian classical music). The performer thinks of himself or herself as a "student" (a Liebhaber, i.e., "lover") of music, and must be able to play several different instruments as well as sing.

John F. Kennedy Essay -- President Presidency Governmental Essays

John F. Kennedy John F. Kennedy was one of the greatest presidents of the twentieth century. He united almost the entire nation under a common goal; the Moon. His charisma could turn skeptics into believers, and strengthen the bond between himself and his supporters. He had so much charisma because he used many rhetorical devices in his speeches, the same rhetorical devices that have been wooing crowds of people since the time of Rome. One of his most memorable speeches he gave was at Rice University in 1962. In order to rally the support of the space program by the average United States citizen, Kennedy employs rhetorical devices, rhetorical appeals, and argument structure. Kennedy uses many rhetorical devices in his speech. A poignant example of this is when he employs both denotative and connotative language to add emphasis. An example of him using denotative language can be seen in his sentence; â€Å"†¦ F-1 rocket engines each as powerful as all eight engines of the Saturn combined†¦Ã¢â‚¬  (Kennedy, 1962, p. 2). He knows his audience is made up of mostly engineers who would understand what the Saturn and F-1 boosters are, so he does not waste their time explaining the technical aspects of the engines. The audience would probably enjoy this, because it shows that Kennedy thinks highly of their intellect. Kennedy uses connotative language in his statement; â€Å"We have had our failures, but so have others, even if they do not admit them. And they may be less public.† (Kennedy, 1962 p. 3). In this sentence, Kennedy connotes that the Russians are also having problems with their manned space program, even though they are reluctant to expose their failures to the public. Kennedy also uses connotative speech when he says; â€Å"Well space is... ... contrast in order to show the different intentions of the Soviets, and the US. He feels the Soviets want to dominate mankind under the banner of Communism, but he wants to beat them to the Moon so that Democracy wins the race for dominance. He also uses chronological arguments in the beginning of his speech in order to demonstrate the evolution of technology in the US. This demonstrates how fast we are creating new technologies, and how that will effect our race against the Soviets. Kennedy was among the great speakers throughout history. He was no Abraham Lincoln delivering the Gettysburg Address, nor was he Mark Antony giving the eulogy of Julius Caesar, but he did use the same tools of rhetoric developed and masterfully employed by these great men. References Retrieved from world wide web on 2/24/03, from http://www.rice.edu/fondren/woodson/speech.html

Analysis of Anthem for Doomed Youth Essays -- essays research papers

Wilfred Owen the son of Tom and Susan Owen was born on March 18, 1893, in Oswetry, England. He was educated at the Birkenhead institute and at Shrewbury Technical School. At the age of 17, Owen began to show an interest in arts, and poetry. He worked as a pupil teacher at the Wyle Cop School while he was preparing for his exam to attend the University of London. After he failed the entrance exam he worked as an English teacher in the Berlitz School in Bordeaux. Wilfred Owen was a famous British war poet in World War I. The horrible violence of war turned Owen into a poetic genius. In a two-year period during the war, Owen published only four of his poems, and grew from a negligible minor poet into a famous English-language poet. His poems were antiwar poems of his life in trench warfare. This poem starts off at a quick pace, and then continues to slow down to a solemn and sombre close. Throughout the poem the traditional feel of an elaborate ceremonial army type style funeral is constantly being compared and I believe contrasted to ways in which men died in war. The title ‘Anthem for Doomed Youth’ , with anthems I see that they are mostly are more associated with love and passion , like with an anthem of a country which talks about how much they love their country. And for this poem title I find it very ironic. I think it is a way which Owen shows how he thought the war was very ridiculous. ‘Anthem’ is a song that is sung in churches by choirs or could mean a celebration. The word ‘Doomed’ it symbolises death and brings to mind the image that the soldiers are on their journey to hell. The word ‘Youth’ is used to remind us that the soldiers were only young men. The opening line ‘What passing bells for these who die a... ...d have no elaborate funeral. The theme in this poem as you can see is: the horror in war and how sad it really is on the front line. Back at home we think that they are fight for the country but when you really think about it they are fight for one person’s belief that we should rage war against the other country. I am happy to know that I will never be on a front line in battle and I don’t intend to be but to all those families out there I really feel your grief and loss because it has happened to me too. My personal opinion about this poem is that is just really amazing especially how he put it together it just fits, and it has so much meaning in each sentence of the poem and as I read it over and over again its really a good poem and he is quite lucky to have a found all this pieces just fit together so perfectly and I cannot wait to start reading more poems.

Questions and Answers on Intermolecular Forces Essay

Intermolecular forces written response Hexane and Water do not mix. When the two substances are combined they separate into layers in the same manner oil and water do. Explain why this is? Well to begin with this, these two things are very dissimilar. Water is considered polar and secondly hexane is considered non-polar. Polar and non-polar cannot mix together they are to different substances. Polar solutes will dissolve in polar solvents and non-polar solutes will dissolve in non-polar solvents, this is where the expression ‘like dissolves like’ comes from. When theses two substances are combined they form different layers and this is because hexane is denser then water. Another very important reason to remember is that water is only soluble with nitrogen, fluorine, and oxygen. These two liquids are said to be immiscible. Water and oil will not mix for the same reason water is polar and oil is non-polar and for the same exact reason they are not mixable in a solution. Methane, ammonia and water are chemically similar. Yet the three substances have very different boiling points. Explain why this is true? This is due to the bonding between the molecules. The stronger they are the hotter you must make the liquid to cause it to boil. Intermolecular forces are the forces between the molecules of a substance. If a substance has very strong intermolecular forces, it is likely to be a solid, and if it has very weak intermolecular forces it is more likely to be a gas, and this is because there would be less attraction among the molecules (strong intermolecular force=more attraction between molecules). As you know, when you boil something, you are changing it from a liquid to a gas which means you would want to decrease the attraction among the molecules of the substance by adding energy. If a substance has intermolecular forces that are stronger, you would need more energy to overcome the forces which means it would have a higher boiling point (higher boiling point=higher temperature=more heat=more energy). The opposite is also true. If a substance has weaker intermolecular forces, less energy is required to decrease the attraction among the molecules and therefore it would have a lower boiling point. Ammonia and water have higher boiling points due to hydrogen bonding. Methane has a low boiling point because it belongs to the weakest London dispersion forces.

Edmund Emil Kemper III: A Case Study

Edmund Emil Kemper III was born on December 18, 1948, in Burbank, California to Clarnell and Ed Kemper Jr. He was the only son of the family. Edmund's childhood was anything but normal. While most other little boys were playing games pretending they were super heroes, Edmund was pretending he was in a gas chamber and his sister was throwing the switch. Once the switch was thrown he would wiggle around on the floor as if he were dying of asphyxiation. Edmund also enjoyed cutting the heads and hands off of his sisters' new dolls. He had trouble relating to his peers because he was afraid of them, afraid of any intimate contact between himself and another. During his childhood years, Edmund also found it amusing to torture the family cats. He buried the first cat up to its neck then kept the severed head as a trophy. His mother replaced the cat. With the new cat Edmund decided to continue his torturing spree by cutting it with a machete, exposing its brains and dissecting the body. These ants resulted in numerous pieces of trophies for him to keep. Until his mother discovered them in his closet. From this point on is when his mother truly began to express her opinions of him as having a â€Å"weirdo† personality. lf his home life was not weird enough, Edmund had a crush on his second grade teacher, Whom his sisters teased him about relentlessly. With this crush developed fantasies of killing his second grade teacher. Edmund's reply to his sister's teasing was, â€Å"If I kiss her, l'd have to kill her first. † On numerous occasions Edmund visited her house with his father's bayonet and his fantasies. With Edmund's home life already a rough one and the fantasies of killing already in his head, the news of his parents divorce did not sit well. His parents fought constantly leaving Edmund, now age 9, to bounce back and forth between them. After his mother became fed up with him she sent him to live with his father, Ed Jr. , and his stepmother. However, this did not last long before he was sent to live with his paternal grandparents at the age of thirteen in rural North Folk, Ca. Edmund did not get along with his grandparents any better than he did with his mother or father. In fact, Edmund lasted with them until August 27, 1964, at age fourteen, when he shot his grandmother in the back of the head with a . 2 caliber rifle after an argument. He later stabbed her lifeless body numerous times with a kitchen knife, and then he shot his grandfather as he returned home. He called his mother and told her what had happened and waited patiently for her and the police to arrive. Once the police arrived and they questioned him about what had happened, Edmund's only response was, â€Å"I just wondered how it would feel to shoot grandma. † Edmund later explained that grandpa was shot out of mercy, a way to spare him from the discovery of his wife. As a punishment for the murder of his grandparents, the courts sentenced Edmund to Atascadero State Hospital where he was placed in the criminally insane unit. Atascadero State Hospital is an all-male, maximum security, forensic facility serving the entire state of California. Upon entering the facility the psychiatrists there examined and tested Edmund's level of intelligence and came up with the findings that he had an IQ of about 145 and possessed the personality disordered titled personality trait disturbance, passive-aggressive type. While in ASH Edmund became such a model inmate that the doctors trained Edmund in how to administer the tests. Knowing how the tests worked allowed Edmund to learn ways in which to provide the doctors with appropriate responses that would pave the way for him to be later deemed no longer a danger to society. Once Edmund passed the tests, he was released back into the world under his mother's care. Now age twenty-one, Edmund returned to his mother's house and fell right back into the tormented ways. Edmund's mother blamed him for everything. She would repeatedly yell at him that it was his fault she had not been with a man for a number of years. With Edmund's new found way of life, he decided he would try to find work. His mother saw how intent he was on getting a job so she tried to have his juvenile records sealed. He first worked at a Green Giant canning plant as a laborer before he applied with the State Division of Highways in 1971; a job that would allow Edmund to hang out with law enforcement. He tried hard to get a job in law enforcement but was rejected due to his large size, of six foot nine inches, and weighing almost 300 pounds. But his new found friends supplied him with handcuffs, a training badge and gun. Part of Edmund's release agreement was to visit with a psychologist regularly. Edmund did this, however as he began to get close with the police officers, and attend his weekly sessions, he began training himself for his next kill. That is he would pick up hitchhikers and provide them with the necessary ride, putting on the â€Å"gentle giant† charade so as to provide a sense of genuine sincerity for those whom he picked up. This manipulation and control over the situation are primary talents of this psychopathic serial killer. Edmund's first kill did not happen until May of 1972, in which he picked up two college women, Mary Anne Pesce and Anita Luchessa, on a freeway ramp. Edmund knew the area so well that he was able to get the car turned around without the girls having any clue that their direction had changed. Edmund then drove to a remote area he learned about from his interaction with the highway department. Upon arriving to the area, Edmund handcuffed Pesce in the backseat and placed Luchessa in the trunk of the car. Edmund returned to Pesce and placed a plastic bag over head, and tied it on with the belt of a bathrobe. However, the belt broke and Pesce had managed to bite through the bag, so Edmund drew his knife and began stabbing her inthe back. These stabbings did not seem to have any effect on her because she was still wiggling around and fighting back. Then Edmund grabbed her by the chin, pulled back her head, and slit her throat. After killing Pesce, Edmund went back to the trunk and began stabbing Luchessa repeatedly in the throat, eyes, heart and forearms. Now that these women were dead, he took them back to his apartment where he dissected their bodies, took Polaroid pictures, and cut off their heads. I remember there was actually a sexual thrill. You hear that little â€Å"pop' and pull their heads off and hold their heads up by the hair. Whipping their heads off their body sitting there. That'd get me off† (Vronsky). Edmund took the remainder of the two women and put them into plastic bags, of which he buried in the Santa Cruz hills, their torsos and limbs in one area, their hands in another. All the while disguising the burial ground with techniques he had learned as a Boy Scout. With the excitement of the killing behind him, Edmund began to return to his normal routine of attending bars filled with law enforcement personnel. All the while he was attending these local gatherings; he was remaining one step ahead of all clues about the cases. In September 1972, Edmund struck again, only this time it was a fifteen year old girl, Aiko Koo, on her way to dance class in San Francisco. Edmund took her to a remote location where he strangled her into unconsciousness, raped her, and then placed her body in the trunk of his car. On his way home however, he stopped off for a beer. When he returned to his car he opened the trunk and, admiring my catch like a fisherman's looked in at the little girl. The next day Edmund buried the body in his typical fashion, but kept her head. With the head of Koo in the trunk of his car he drove to the psychiatrist's office for his regularly scheduled appointment. While at the appointment, the psychiatrist is quoted as saying, â€Å"If I were seeing this patient without any history available or without getting the history from him, I would think that we're dealing with a very well adjusted young man who had initiative, intelligence and who was free of any psychiatric illness†¦ In effect, we are dealing with two different people when we talk of the 15 year old boy who committed the murder and of the 23 year old man we see before us now. . . it is my opinion that he has made a very excellent response to the years of treatment and rehabilitation. . . † (Vronsky). No one knows for sure what the psychiatrists would have said that day if they had known of the head in Edmund's trunk. After living on his own for a while, Edmund decided to move back home with his domineering mother. Since the last killing in September Edmund was doing well, that is until he picked up college student Cindy Schall. Edmund shot Schall in the head and brought her body back to his mother's house, and when she wasn't looking he carried her up to his room and put her in his closet. The next day while his mother was at work Edmund took the corpse to bed and had sex with it. After this he drained the body of blood in his mother's bathtub, cut the body into pieces, bagged them and threw them off of a cliff. He kept the head, this time repeatedly having sex with it. When he grew tired of the head Edmund buried it in the backyard facing up towards his mother's bedroom window. The local university at this time had gotten word of a string of unsolved murders and warned its students not to take rides from strangers. Lucky for Edmund his mother worked at the university and frequently needed him to pick her up, so he ended up with a decal for the university to allow for his easy access. His mother was well liked, respected, and known for her kindness at the university. Edmund used the decal on his car to pick up two more unsuspecting college women. He then took these women back to his mother's house where he decapitated one of them in the trunk of his car. Later that night while his mother was sleeping he carried the headless body up to his room. Edmund has been quoted as saying, in â€Å"†¦ the head is where everything is at, the brain, eyes, mouth. That's the person. I remember being told as a kid, you cut off the head and the body dies†¦. that's not quite true. With a girl, there is a lot left in the girl's body without the head. Of course, the personality is gone (Vronsky). Edmund went from the kill of the two college women until one fatal Easter weekend in 1973. On this weekend Edmund had finally conquered what had driven his hatred all these years, Edmund killed his mother. While his mother lay sleeping in her bed the night before Easter Sunday, Edmund went in with a claw hammer and smashed his mother's head in. Edmund then decided, what's good for my victims was good for my mother's He then proceeded to decapitate her, and raped her headless corpse. He then removed her larynx and tried to run it through the garbage disposal only to have it jam and spit the larynx back at him. Edmund later recalled to police as saying, â€Å"even when she was dead, she was still bitching at me. I couldn't get her to shut up. † This same evening Edmund called and invited his mother's best friend over for a â€Å"surprise† dinner party. Upon her arrival however, Edmund punched her, strangled her, and again cut off the head which he placed in his bed. He then slept in his mothers bed. The next day Edmund got in his car and began to drive aimlessly. He drove all the way from Santa Cruz, Ca. to Colorado. A11 the while listening to the radio hoping for some sort of news flash to come out of the killing he had just committed. But since no such thing happened, and he had grown tired of waiting, Edmund called the Santa Cruz police confessing to all of the crimes. They however, knowing Edmund as friend, did not believe him, forcing him to call several times before they took his word. Which then lead local authorities to his destination where he surrendered willingly. While awaiting trial, Edmund attempted twice to commit suicide by slashing his mists, and was soon transferred to a solitary cell. The trial itself was rather short – the evidence was there, and it showed clear premeditation. A1l of the psychiatrists asked, testified that Edmund was sane at the times he committed his crimes. Edmund was put into prison, where he calmed down and became a well-behaved inmate. At the trial he was asked what he thought would be an appropriate punishment for his actions, his response was â€Å"death by torture. † He was sentences to response was death by torturers He was sentenced to eight concurrent life-prison terms with possibility of parole. Edmund has been up for parole since 1980, but has been denied every time he's applied. Edmund Kemper is said to have been a egotistic lust killer. That is these people set out not with the interest to kill or hurt anyone, but with the intention of wearing your skin or eating your liver, or in the case of Edmund to have sex with your severed head and decapitated corpse. lts just that your life gets in the way of their fanta sy. In Edmund's instance he explained that the actual killing of each victim had little to do with his fantasies, he goes on to say, â€Å"but what I needed to have was a particular experience with person, and to possess them in the way I wanted to: I had to evict them from their human bodies. (Vronsky). When it comes to classifying Edmund as a psychopath, it can be done but in the broadest sense of a definition. A psychopath derives their tendencies from biological predispositions. Including, but not limited to faulty family enviro ends, aloof parents, and inconsistent rewards and punishments. In Edmund's life his parents w re never really there for him, they just shuffled him back and forth before finally sending him to live with extended family. The punishments were inconsistent because his mother locked him in his basement â€Å"bedroom† due to the fear felt by his sister even though he did nothing to provoke the fear. I believe more appropriately Edmund Kemper fits the definition of having a Homicidal Pattern Disorder. Which according to the future volume of the DSM will be defined as deliberate and purposeful murder or attempt at murder of strangers on more than one occasion; tension or affective arousal at some time before the arts; and pleasure, gratification, or relief in commission or reflection of the ants. In the end, I believe that all Edmund truly wanted was a woman's love. Something he wished for greatly, but was always an illusion, never attainable. It is clear what Edmund's purpose for killing these women was, the need to feel a close intimate connection with a member of the opposite sex, more specifically a connection between himself and his mother. Once this conquest was fulfilled, the intimate connection between him and his mother, Edmund willingly turned himself in because his mission was over.