Management Article Example | Topics and Well Written Essays - 500 words

Management - Article Example Each and every concept is classified and clearly communicated through the use of headings, bold texts and real-life examples. The use of pictures and tables enables comprehension of the subject matter. The author makes an interesting differentiation between manager and entrepreneur by stating that the former is involved in growth of an existing business whereas the latter involves innovating thinking. Furthermore, the book includes anticipated questions and their suggested answers. This is a helpful mode of learning as it clarifies various concepts reducing ambiguity. Emphasis is laid on contemporary theories of management such as that of the learning organisation. Mini case studies provide readers a chance of practically applying various concepts learnt in the chapter. Also, the authors mention various techniques that enable organisations respond to uncertainty including defenders, prospectors, analyzers, reactors. It defines the management hierarchy is organisations starting at first-line managers and ending at top management. Great emphasis has been laid on the concept of strategy including the different types of grand strategy such as growth, stability and defensive strategy. These strategies vary in the amount of change they incur to the organisation. Next, the major tools for strategic planning are discussed which include SWOT, competitive intelligence and forecasting. Popular tools such as the BCG matrix by Boston Consulting Group are also mentioned. The beginning of each chapter is marked by a set of prospective questions which serve as a checklist for the reader when reading the chapter. Small examples serve as mini case studies, at the end of which the reader is asked a question involving application of concepts learnt in the chapter. These are useful scenarios as managers may often be confronted with such real-life dilemmas in which response is required. To this end, the author